UTM Parameter Setup & Tracking

Learn how to setup UTM parameter tracking for Facebook

If you market with UTM parameters you will now be able to segment your traffic by UTM_Campaign and UTM_Source OR UTM_content. In addition, we are now able to CREATE ConversionFly tracking links if your UTM_source=Facebook&UTM_medium=[AD ID] OR UTM_source=Facebook&UTM_content=[AD ID] as long as your FB account is hooked up in ConversionFly. This means you can AUTOMATICALLY create FB tracking links in ConversionFly if your UTM parameters carry this information. Watch the video below for how this all works