How Link Comparison Works

Link Comparison can be used to compare important statistics between Funnels, Specific Ad Types within a Funnel or even down to the different Tracking Links contained within your Ad Types.

The Information output in Link Comparison is:

• Description: This is the name of the Funnel, Page and/or Tracking Link Name.
• Unique Visitors: The Total Unique Visitors that have visited from this source.
• CPC: Cost Per Click (If Applicable).
• Leads: Total Leads generated from this source.
• Total Spent: Total Expenses from this source.
• Total Revenue: Total Amount of Revenue from this source.
• CPL: Cost Per Lead (If Applicable).
• RPL: Revenue Per Lead (If Applicable).
• ROI: Return on Investment.
• EPC: Earnings Per Click.
• Link URL: If applicable this will show the Tracking Link for this source.