Meaning Of Optin Rate

In the event your Ad campaign contains an Optin Form, the Optin rate bar will show the percentage of Unique Visitors that came through your pages and then chose to Opt-in.

NOTE: Dependent on the way your funnel is set up, if your page builder platform allows you to have Optins with duplicate emails or if your Optin form takes the user to the next URL (regardless of capturing their email) our numbers may or may not be comparable with the Optin manager you are using.