What Lifetime Customer Value Is And How We Calculate It
Learn where to find your Lifetime Customer Value
Written by ConversionFly HelpLast update 5 years ago
Life Time Customer Value is a prediction of the net profit attributed to the entire future relationship between your business and a customer.
We calculate LCV by taking your funnels Total Funnel Revenue and any Cross-Funnel Revenue and dividing that by the Total Unique Customers that have purchased from your funnel.
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